Internet Marketing Services | SEO | SEM | PPC | Social Media Marketing
Defining your Overall Business Objectives and the Specific Goals you want to accomplish through Search, Social, and all forms of inbound marketing is the first step. The Following is a taste of the comprehensive services we provide. This is not meant to be a "menu," because we ultimatly use a little bit of everything to help you best reach your marketing goals in Aspen.
Search Engine Optimization- The Key To Online Visability
Search Engine Optimization is simply the process of getting your business to appear high in search engine result pages (SERPs) for a range of keywords or "queries" that a potential customer might search for to find your business.
Ghost Media Group works with you closely to provide Aspen Marketing Services that are unique, and formulated to match your business objectives.
Search Engine Marketing- Content Strategy.
SEO and SEM are terms used interchangably by many professions, but SEM is the process of marketing a website via Internet search engines; whether by improving rank in organic or natural listings, paid or sponsored listings or a combination thereof.
This type of marketing is Inbound Marketing- Everything that is "non-disruptive" and is based upon the user finding you- through providing compelling and informational Content.
Email Marketing- Much more than newsletters...
Email Marketing has gone far beyond monthly newsletters containing updates. No matter what type of business you have, you can utilize the powerful methods available online today.
Worried about what type of email to send? We have a/b testing solutions for you. Want to offer specific promotions to different segments of your contact base- and base it off of their interests? A system that acommplished that is a piece of cake. In todays world any modern CRM or Custer Relationship Managment system come with and easily integrate with various email marketing tools. With Ghost Media Group, you will not only see your open rates spike, you will see more customer engagment, and most importantly- learn what type of email marketing doesnt work.
Pay Per Click- Capitalize Highly Targeted Advertising
Search and Social Media Marketing- Two Pea's in an Inbound Pod
The world of Social Media is changing how people navigate, seek out information, and learn about new products and services in the online world. Why is this? Marketers have utilized this new medium to connect with current customers, attract new ones, establish social credibility, create and manage a community, and ultimatly provide a two way relationship between the company and the customer.
Their are many statistics providing the hard numbers for the case of investing in Social Media. It is risky territory for those who dont know, but keep in mind, when Social Media is done the right way, every single $$$ you spend towards it can be tracked- providing you with an actual figure of your ROI in Social Media Marketing.
PPC and CPC (Cost Per Click) Advertising can be a great means to help the right people you are looking for reach your site. This is accomplished through platforms like Google Adwords, that display relevant adds to what the user is searching, and typically displays them on the top, sides, and map areas of a google search engine result page (SERP).
Ghost Media Group's services are different than most agencies who manage Adword campaigns. Many of these agencies do not have an in-house google Analytics freak like we do. The other end of paying for clicks to your website is..... WATCHING WHAT THEY DO AFTER THEY ARRIVE!
To pay for traffic without analyzing the quality of the traffic and the likihood they will become a customer is throwing money away. We believe CPC and SEO in general is about ongoing real-time optimization. Analyzing the revenue produced by the traffic spent on PPC is what gives your your true ROI in online advertising. Without the proper analytical understranding- you could be paying for worthless traffic, while not realizing the converting traffic is actually coming from a different area of related keyword searches!
